What an SEO technical audit should include Why is it worth performing an SEO audit regularly, and not only once? And that’s what a technical SEO audit service is for. To do this effectively, you need to know what to optimize. You have to assume at the very beginning that SEO development for your business is a job that cannot be done just once. Google’s algorithms change all the time, your site gets new features, too, and you make changes. To make it to the top spot, you need to perform a technical SEO audit regularly. If everything is done right, you can convert these eyeballs to loyal paying customers. After all, the top spot translates to better visibility and lots of eyeballs. There are millions of websites in the world today, and each one of these sites is competing for the top spot in SERPs. Basically, a Technical SEO audit is looking at your website through the eyes of search engines like Google and Bing.
Speaking of what is working, you’ve got to do a technical SEO audit regularly. With the rapid changes in the digital marketing industry, one way to keep up to date is by evolving - stay on top of your game, and keep doing what’s working. But having a sleek website is not enough it has to rank well on search engine result pages (SERPs), and that’s where a technical SEO audit comes into play. A fully functional website is the bloodline of any business.
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